Our aim is to smash gender stereotypes that limit our kid’s interests and aspirations. As well as campaigning for a more equal world, we focus on gender free kids clothes, toys and books… to match their personalities, not their gender.
It’s all about celebrating kids for who they are as people and individuals. Making sure they’re not categorised or limited in life based on their gender. We’re campaigning for an equal world by raising kids the same whether they’re a boy or a girl. Giving them the same options and opportunities.
